The Truth About Incentive Marketing
What is incentive marketing really about? What's it all about and how does it work? Well, I'll tell you: incentive marketing is about using incentives to get your customers to buy from you.
What' incentive marketing platform marketing about promotional items? Promotional products are things that are given away to people as a way of saying "Thank you" for buying from you. They can come in the form of products, such as pens, mugs, mouse pads, shirts and so on. For example, if you were a company who specialises in giving away free stuff like toys and books then you could give away a free mouse pad to your customers as a "thank you" gift.
So, why are promotional items used in incentive marketing? To start with, they're cheap. You're going to give them away for free, which means you don't have to pay for their production. It also gives your customer an incentive to actually buy from you. The more you give away for free the more likely they are to come back again.
Now, what incentive do you give to your customer? You might give them a prize or free stuff just for buying from you - perhaps even free gifts. This could involve things like free software and other perks such as a free trial of something.
After you've started using these rewards, you'll need to decide what's the best way to give them out. You can offer them to your customers at the point of purchase, but this might not be the most effective way - there's the possibility of people just going straight home with their purchases if you don't give them something valuable away, and the chances of them returning for more are pretty slim.
A better option would be to send free products to them as a thank you for buying from you. These free products should include something useful and enjoyable that your customer will use on a daily basis. You can even use these to create an ongoing loyalty relationship with your customer. If they feel valued by your business and they know that by buying from you they're doing something positive for their business, then there's a strong chance that they'll be willing to come back again and buy from you in the future. Incentive marketing is about creating a relationship with your customer - once you get them to trust you they're much more likely to buy from you again.
What' incentive marketing platform marketing about promotional items? Promotional products are things that are given away to people as a way of saying "Thank you" for buying from you. They can come in the form of products, such as pens, mugs, mouse pads, shirts and so on. For example, if you were a company who specialises in giving away free stuff like toys and books then you could give away a free mouse pad to your customers as a "thank you" gift.
So, why are promotional items used in incentive marketing? To start with, they're cheap. You're going to give them away for free, which means you don't have to pay for their production. It also gives your customer an incentive to actually buy from you. The more you give away for free the more likely they are to come back again.
Now, what incentive do you give to your customer? You might give them a prize or free stuff just for buying from you - perhaps even free gifts. This could involve things like free software and other perks such as a free trial of something.
After you've started using these rewards, you'll need to decide what's the best way to give them out. You can offer them to your customers at the point of purchase, but this might not be the most effective way - there's the possibility of people just going straight home with their purchases if you don't give them something valuable away, and the chances of them returning for more are pretty slim.
A better option would be to send free products to them as a thank you for buying from you. These free products should include something useful and enjoyable that your customer will use on a daily basis. You can even use these to create an ongoing loyalty relationship with your customer. If they feel valued by your business and they know that by buying from you they're doing something positive for their business, then there's a strong chance that they'll be willing to come back again and buy from you in the future. Incentive marketing is about creating a relationship with your customer - once you get them to trust you they're much more likely to buy from you again.
